Sales Training & Coaching for B2B Startups
Escape the Founder-Led Sales Trap.
Equip Your Team With A Repeatable Selling System Plus Coaching to Beat Quota Every Quarter.
Limit: 2 New Engagements / Month
“After a quarter of lackluster performance, I knew I needed a coach. I had been chasing deals that didn’t have a real chance at closing. Since working with Dustin, my quota attainment went from 80% last quarter to 238% this quarter, and I still have the pipeline to do it again. Huge transformation.”
Jesse Taylor · Enterprise Account Executive
Trained in MEDDPICC, Challenger, Sandler, SPIN, Command of the Message, ORDER, SPICED, SNAP, GAP, Solution Selling, Miller-Heiman, & other proven frameworks, distilled into one system your team can actually run
The Assumption Is The Problem
Experience on a resume doesn't mean someone can sell.
The salesperson is not the problem. The assumption is.
If the Assumption was true, the failure rate wouldn't look like this:
The Startup Genome Project studied 3,200 high-growth startups and found 74% of failures trace back to one cause: premature scaling, including hiring sales reps before the business was ready to support them.
In Their Words
Revenue leaders and Account Executives who went from guessing to hitting quota, on the record.
Dustin has an encyclopedic knowledge of sales and is an engaging, accomplished, and extremely polished trainer and presenter. This is a killer combination when applied to supercharging a sales function.
Chris Riley · VP of Sales & ExecutiveDustin brings an energy and knowledge base that I have found unmatched anywhere else. I have never worked with someone that is so versatile in a sales organization. In a single day, he can go from sales leader to operations specialist to subject matter expert on just about everything. I would not only recommend Dustin, I would follow his leadership any day.
Josh Skinner · General ManagerDustin and his team helped our organization make major improvements. He rapidly identified the areas that would be most impactful to our business.
Chris Sams · Founder & Head of SalesThe training and coaching he put together was one of the best in my career, and as a former sales trainer, that's saying something.
Larry Boubel · Enterprise Account Executive & Former Sales TrainerDustin's exceptional leadership and strategic insight have been instrumental in my professional growth. His mentoring and coaching have significantly enhanced my effectiveness as an enterprise sales professional.
Mark Andrew · Enterprise Sales LeadBecause of his coaching and training, I went from not knowing what an objection even was to exceeding my quota every quarter.
Justin Driffill · Senior Account ExecutiveOur sales accelerated when we started working with Dustin. We ramped up outbound prospecting, filled the pipe, and started closing deals consistently. He holds you to a higher standard and teaches your team what it means to be a world-class sales professional.
Shawn Hughes · Founder & Head of SalesHe guides you towards success in the work that also makes you understand more about life. He is the perfect blend of analytical and intuitive that makes him understand basically everything about everything very quickly. I had so much fun working with Dustin, and I learned so much too.
Sam Dubin · Business Development LeaderDustin pulled our team out of a rut and re-lit my drive through encouragement, the right questions, and consistent level-up guidance. He didn’t just inspire me, he transformed our group into a high performing sales team. He is relentless about growth.
Brian Hall · Sales Development LeaderMax 2 New Engagements / Month
How It Works
No guesswork. Just a clear path from where your team is now to a system that can run without you.
Step 1
Tell us where you're at and what you've already tried. We start by seeing if your company is one we can help you scale.
Step 2
We train your team on a proven sales method. Equip them with tools, frameworks, and mindset. We coach to excellence, reviewing execution each week.
Step 3
Accountability, forecasting, and continuous improvement are part of your sales culture. Winning predictably becomes normal. And you are able to scale with confidence.
Inside The Startup Sales Engine
Every element of the Startup Sales Engine frees you from the founder-led sales trap, empowers your sales leaders, helps your salespeople maximize their performance, improves your metrics, and creates an exceptional experience for your customers.
We install a startup-specific, conveyor-belt style, step-by-step sales methodology to close your ideal clients. Everyone on your team uses a shared language, has a clear process to follow, and explicit qualification standards. No more winging it or guessing what to do next.
A deal qualification framework that instantly tells you if a deal is real or not. You get verifiable evidence of purchase intent that replaces gut feel and rep optimism so you can actually trust what is in your sales pipeline.
A structured interview framework your sales team uses to control sales meetings to filter high intent buyers. Your team stops giving premature product demos to unqualified leads, increasing your conversion rate and decreasing your cycle time.
A documented deal closing plan, created with the buyer, detailing the steps in the purchase decision process. No more guessing how the deal will close. You know exactly what needs to happen, in what order, and who needs to be involved in the approval process.
Every week, we run group coaching calls with your team to review sales call recordings, roleplay tough situations, and coach active deals. Your sales team gets better every week, without taking up your time, and becomes a true revenue engine for your business.
A simple weekly rhythm that installs forecasting as a core competency into your team. Instead of weighted-pipeline fuzzy math, you walk into board meetings with numbers you can actually back up with documented evidence.
Max 2 New Engagements / Month
Service Levels
Three ways to work with us, from DIY tools to a fully installed system to embedded fractional leadership.
$997 one-time
For teams who just need the tools and want to install them yourself.
Get the playbooks to install on your timeline
$25,000
$10,000 install + $5,000/mo × 3
Includes the Startup Sales Playbook Pack, plus:
$75,000 / 3 months
For founders who need more: e.g. GTM, comp planning, rules of engagement, hands-on fractional leadership, etc.
Includes the complete Startup Sales Engine (training, playbooks, and weekly coaching), plus:
Currently one slot open
Apply for Fractional EngagementNot sure which path is yours? That's what the call is for.
Max 2 New Engagements / Month
What To Expect
What change looks like when training and coaching run together. Every company moves at its own pace, but this is the shape of it.
Weeks 1-2
We learn about your business and put the foundational sales training in place. For most sales teams this comes as a breath of fresh air. They finally see a path to win consistently.
Weeks 3-8
As the coaching sessions and forecasting discipline become part of your standard operating rhythm, performance improvements begin to show in your numbers. Good competition and professionalism lift the energy and morale of your team. Metrics are known, tracked, and celebrated.
Week 12+
The knowledge, skills, and competencies we installed hold, because your team is not just following someone else's method, they are following their own proven system for repeat success. Your sales team becomes a recruiting draw for other top talent that wants to join a winning organization.
Max 2 New Engagements / Month
Hi, I'm Dustin Gransberry, The Startup Sales Coach
For 17+ years I've watched founders hire experienced reps, then wait for revenue that never comes. I built the Startup Sales Engine to fix that.
I've closed multiple Fortune 100 enterprise deals selling highly technical products, and helped founders raise hundreds of millions in additional VC funding on the strength of the pipeline we built together. I've sat in nearly every seat in a revenue org — quota-carrying rep, sales manager, RevOps, enablement, and sales leader — so I know exactly where the gaps hide.
But results don't come from advisory decks. They come from reps, on live deals, every week. That's where I spend my time, and it's why the training sticks after I leave the room.
I'm done watching great products die because a founder scaled sales before the foundation was in place. If you're done banging your head against the wall and want a sales function that produces revenue like clockwork, book a call and let's talk about how to grow your company together.
If your team does not show measurable improvement in deal quality, pipeline clarity, and sales execution within 90 days, we continue working with you at no cost until you do.
Before You Commit
B2B and AI startups, Seed to Series A, usually with 2 to 10 salespeople. If you are running a highly transactional, one-call-close business or an online checkout model, this isn't for you.
Most training programs lack the reinforcement mechanism (coaching) that makes the method stick. So, your sales team defaults to ineffective behaviors, burns leads, and fills your pipeline with trash. Not only that, most training programs are too heavy for your stage of company. You need something that is specifically designed to work for a startup. Your sales team doesn't have founder-level gravitas, your domain knowledge, or the luxury of a known brand. They will struggle unless they have a method that is designed for the selling situations they find themselves in. We coach your team on live deals every week until the method shows up in the numbers.
No. Coaching is a distinct function from management. We install the training and coaching layer your team is missing, we don't run your sales org. However, we support you and your sales leader to generate more results, more quickly, with less stress.
Both, in sequence. We train the foundation first, then coach your team weekly until they master it.
That's great. You are ahead of the curve. We build on what's already working. Most startups have fragments of a sales process and lack essential disciplines. We fill the gaps and give everyone one shared language and method to execute.
The Startup Sales Engine installs training and coaching. Fractional Leadership adds advisory in areas like GTM strategy, comp design, and rules of engagement on top, for founders who need more than a system installed or who want a bridge to a full time Head of/VP Sales.
Most teams see the shift in qualification and forecasting accuracy within the first few weeks. Behavior change on live deals compounds over the full 90 days. At the beginning of the engagement we select KPIs to measure performance. My view is that if the training and coaching is only valuable if it produces a measurable lift in your numbers.
The first step is a strategy call.
In this 30-minute working session, we will discuss your current goals and challenges. If there's a fit, I'll walk you through how we fix it. If not, you'll still leave with clarity on what's broken, and I'll recommend other resources that may be a better fit.
"Since working with Dustin, my quota attainment went from 80% last quarter to 238% this quarter."
Jesse Taylor, Enterprise Account Executive
"Dustin has an encyclopedic knowledge of sales, a killer combination for supercharging revenue."
Chris Riley, VP of Sales
"He helped us build a world class team."
Shawn Hughes, Founder & Head of Sales
"An energy and knowledge base unmatched anywhere else. Highly recommended."
Josh Skinner, General Manager
P.S. Because we invest heavily in your team's success and have limited capacity, we can only take on a maximum of 2 new engagements per month. If you want a pipeline you can actually trust, a team that runs deals without you, and a sales system that turns inconsistent performance into predictable revenue, book a call now.