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VP Sales & Revenue Systems for Seed-Series B B2B SaaS

Turn Demos Into Decisions

 

Your product doesn’t need more features.
It needs a sales system that converts
interest into decisions.

If you’re a technical founder, you’ve probably seen this:

• Prospects love the demo… then go quiet
• Deals linger in “follow-up”
• Forecasts feel optimistic, but revenue stalls

That’s not a “sell harder” problem.
It’s a strategy and execution problem.

I work with seed-stage B2B founders to install a repeatable sales strategy, disciplined qualification, and a weekly operating rhythm that turns demos into commitments and commitments into signed contracts.

Fractional VP Sales for
Seed-Stage B2B SaaS

Turn Demos

Into Decisions

 
You don’t need a better product.

You need a selling system that works.

Product alone does not create decisions.

Great tech does not close complex B2B deals.

 

If you’re a technical founder, you’ve probably seen this:

• Prospects love the demo… then go quiet
• Deals stagnate in “follow-up”
• Forecasts feel optimistic, but revenue stalls

That’s not a “sell harder” problem.
It’s a strategy and execution problem.

I work with seed-stage B2B founders to install a repeatable sales strategy, disciplined qualification, and a weekly operating rhythm that turns demos into commitments and commitments into signed contracts.

Book A Sales Strategy Consultation 🡢
See How It Works
Book A Sales Strategy Consultation 🡢
See How It Works

This Is For You

Seed-stage technical founders leading sales

For You If:

âś“ You sell complex B2B deals to multiple stakeholders

âś“ Prospects sound interested after the demo, then go quiet

âś“ Pipeline looks active, but deals are not converting to revenue

✓ You are juggling product, sales, and fundraising, and it’s starting to burn you out

✓ You have great technology, but revenue isn’t materializing fast enough to protect runway

✓ You need to lower CAC, increase LTV, improve conversion rates, and increase deal velocity

Not For:

 x D2C or PLG offers without a professional sales team or need for a B2B sales process

x High-volume, transactional sales (short-cycle, low complexity)

 x Pre-revenue and pre-product market fit, still figuring out who to sell to

x Indecisive leadership, with multiple GTM experiments

 

 

         

You Lose Deals, Time, and Runway Without a Strategic Sales System


Most founders try to scale sales through effort before installing
the systems that make deals move and close

Ad Hoc Sales Process

Sales effort increases, but output does not compound

x Deals advance differently
x Exit criteria are implied, not enforced
x Headcount adds cost before leverage

Missing Buyer Alignment

You cannot tell which deals are real and are forced to rely on guesswork

x Demos impress but don't convert
x Stalled deals remain "active"
x Approval paths are unclear

Founder Dependency

You are stuck in sales fire-fighting mode instead of scaling according to your plan

x You aren't growing as fast as you need
x Spend decisions feel like gambles
x Sales requires you and exhausts you

                            

You Lose Deals, Time, and Runway Without a 
Strategic Sales System


Most founders try to scale sales through effort before installing
the systems that make deals move and close

Ad Hoc Sales Process

Sales effort increases, but output does not compound

x Deals advance differently
x Exit criteria are implied, not enforced
x Headcount adds cost before leverage

Missing Verified Signals

You cannot tell which deals are real and are forced to rely on guesswork

x Activity confused for progress
x Stalled deals remain "active"
x Risk surfaces too late to fix

Reactive Management

You are stuck in fire-fighting mode instead of using steady operating rhythm

x You demo a lot but close a little 
x Most deals have no real next steps 
x Spend decisions feel like gambles

          

Sales Strategy. Installed.

 

Introducing
Gransberry Systems

 

I step in as your fractional VP of Sales to:

Architect your sales strategy
Install a repeatable sales system
Align execution with how enterprises actually buy
Build the operating cadence that drives consistent progress
Help you hire and scale your team for consistent revenue production

You get an executive VP Sales and a proven revenue operating system
for a fraction of the cost of a full time hire

Without a System


x Most deals go dark after a demo

x Successful sales execution feels random

x Stalled deals stay in the pipeline too long

x Close dates slip without clear reasons

x Erodes executive confidence

x Sales steals time from product and fundraising

 

Gransberry Systems


✓ Repeatable sales process

✓ Messaging that sells business value

✓ Qualification and next-step standards

✓ Cuts cycle time and raises win rates

✓ Produces evidence-based forecasts

✓ Reduces cash burn from bad bets

✓ Protects valuation with predictability 

Introducing the
Gransberry Systems

 
A sales execution system for seed-stage technical founders, delivered through fractional VP Sales leadership.

You get an executive VP Sales and a proven operating system
for a fraction of the cost of a full time hire.


I step in to build your process and messaging, run weekly deal and pipeline cadence reviews with you, and
install the controls that keep deals moving to close.

Without a System

 

x Most deals go dark after a demo

x Successful sales execution feels random

x Stalled deals stay in the pipeline too long

x Close dates slip without clear reasons

x Erodes executive confidence

x Sales steals time from product and fundraising

 

Gransberry Systems


âś“ Repeatable sales process

✓ Messaging that sells business value

✓ Qualification and next-step standards

✓ Cuts cycle time and raises win rates

✓ Produces evidence-based forecasts

✓ Reduces cash burn from bad bets

✓ Protects valuation with predictability 

How the Engagement Works

I don’t just give advice or coach from the sidelines.
I step in as your fractional VP of Sales and build, implement, and run the sales system with you.

(1)
Diagnose


I inspect your pipeline, demos, messaging, and sales process to find exactly where revenue is getting stuck.

  • Review real opportunities and recent sales calls
  • Identify gaps in qualification, demos, and next steps
  • Clarify ICP, buying personas, and decision paths
  • Prioritize the fastest path to revenue traction

(2)
Build & Install


I build the sales process, messaging, and deal controls, that drive purchase commitments.

  • Align your demo and messaging to business value
  • Install qualification standards and buyer-owned next steps
  • Design a repeatable sales process and CRM structure
  • Create operating rules using your active deals

(3)
Lead & Run


I work alongside you weekly to run deal reviews and pipeline cadence so the system produces results immediately.

  • Weekly deal and pipeline reviews to drive accurate forecast discipline
  • Coaching on live opportunities to improve conversion rates
  • Strategic advisory for sales and marketing spend decisions
  • Continuous optimization as you hire and scale

        

How the Engagement Works

I don’t just give advice or coach.
I step in as your fractional VP of Sales and build, implement, and run the sales system with you.

(1)
Diagnose


I inspect your pipeline, demos, messaging, and sales process to find exactly where revenue is getting stuck.

  • Review opportunities and recent sales calls
  • Identify gaps in qualification, demos, and next steps
  • Clarify ICP, buying personas, and decision paths
  • Prioritize the fastest path to revenue traction (GTM strategy)

(2)
Build & Install


I build the sales process, messaging, and deal controls, that drive purchase commitments.

  • Align demo messaging to business value
  • Install qualification standards and buyer-owned next steps
  • Design a repeatable sales process and CRM structure
  • Create operating rules using your active deals

(3)
Lead & Run


I work alongside you weekly to run deal reviews and pipeline cadence so the system produces results immediately.

  • Weekly deal, pipeline, and forecast reviews
  • Coaching on live opportunities
  • Strategic advisory for sales and marketing spend decisions
  • Continuous optimization as you hire and scale

        

Turn Your Sales Motion Into An
Engine Of Predictable Growth

Benefits of Working With Me as Your Fractional VP Sales

2x More Closed-Won Deals

Turn post-demo “interest” into buyer-owned commitments with tight qualification and Mutual Action Plans

3x Clearer ICP and Messaging

Narrow to the buyers who actually buy and sharpen the story so demos sell business value, not features

40% Faster Time to Close

Replace vague follow-ups with a clear purchase path, dates, and stakeholder alignment

2x Higher Next-Step Conversion

Run discovery and demos with decision criteria up front, not feature tours that end in “let's circle back”

60% Fewer Stalled Deals

Use strict qualification (OCEAN or MEDDIC) and unified sales process to cut tire-kickers early and focus only on real buyers

30% Lower Burn From Bad Bets

Base your hiring and spend decisions on verifiable revenue movement, and unit economics, not hero-dependent sales

Turn Your Sales Motion Into An
Engine Of Predictable Growth

Benefits of Working With Me as Your Fractional VP Sales

2x More Closed-Won Deals

Turn post-demo “interest” into buyer-owned commitments with tight qualification and Mutual Action Plans

3x Clearer ICP and Messaging

Narrow to the buyers who actually buy and sharpen the story so demos sell business value, not features

40% Faster Time to Close

Replace vague follow-ups with a clear purchase path, dates, and stakeholder alignment 

2x Higher Next-Step Conversion

Run discovery and demos with decision criteria up front, not feature tours that end in “let's circle back”

60% Fewer Stalled Deals

Use strict qualification (OCEAN or MEDDIC) and unified sales process to cut tire-kickers early and focus only on real buyers

30% Lower Burn From Bad Bets

Base your hiring and spend decisions on verifiable revenue movement, and unit economics, not hero-dependent sales

What Clients and Salespeople Are Saying

“Straightforward, results-oriented systems”

“Dustin has encyclopedic sales knowledge and creates simple, results-driven plans that supercharge the sales function.”


— Chris Riley, Kodiak Hub

“Energizes teams and drives real change”

“Dustin quickly identified what mattered, rebuilt our CRM around reality, and delivered a plan that improved results immediately.”

— Chris Sams, Novinium

“Raises the bar for everyone”

“Dustin taught me what world-class leadership looks like and pushed me past mediocrity.”

— Shawn Hughes, Stride Logistics

“In the trenches with your team”

“Dustin sharpens strategy, and leaves you permanently better.”


— Larry Boubel, Real AI

“Career-defining coaching and leadership”

“Dustin coached me from BDR to AE-level execution fast, with practical standards, real feedback, and lasting confidence.”


— Chase Masciorini, 1Mind

“Unmatched energy and versatility”

“In one day, Dustin can lead the team, fix ops issues, and deliver expert guidance that moves results.”


— Josh Skinner, Omni

“Taught me to sell and win consistently”

“Dustin’s coaching took me from rookie to consistent quota hitter, with structure, confidence, and better execution.”


— Justin Driffil, Shopify

“The best leader I’ve worked with”

“Dustin set a higher bar, made best practices clear, and helped me grow faster than any leader before.”


— Tristan Block, Sedex, ex Google

        

                 

Frequently Asked Questions

 

Still have questions?

Get In Touch

The fastest way
to unlock revenue

Start with a
Sales Strategy
Consultation

 

Walk away with a Personalized
30-60-90 Revenue Acceleration Plan

 

Click the button below for a free consultation where I will give you instant clarity and actionable feedback

Book A Sales Strategy Consultation 🡢

 

On the call, we will:

  • Diagnose primary revenue bottlenecks

  • Review one or two live deals

  • Identify where execution breaks down

  • Clarify the highest-leverage changes

Within 48 hours, you receive a:

30-60-90 Revenue Acceleration Plan

  • What to install, build, and fix in sales
  • A sequence of manageable, prioritized tasks to engineer growth
  • Clarity on whether bringing in a fractional VP of Sales would materially help. Either way, you are free to choose.
Click the button below,
I will see you on the call
Book A Sales Strategy Consultation 🡢

Gransberry Systems 

VP Sales and revenue infrastructure for B2B sales teams.


Contact

27 W Anapamu St #231
Santa Barbara, CA
dustin@grans.io
(425) 444-3545