YOUR FORECAST IS A LIE. HERE IS THE ONLY WAY TO FIX IT.

You don’t need advice.
You need a system that makes forecasting revenue as predictable as deploying code.

INSTALL THE ELITE SALES OPERATING SYSTEM™ IN JUST 90 DAYS, AND TURN EVERY FORECAST INTO A FACT

YOUR BOARD KNOWS YOU ARE GUESSING

You told the board 1.2M.

You will deliver 680K.

You felt it weeks ago, long before anyone said it out loud. You knew the forecast was inflated, but you could not prove it without sounding incompetent.

This is not your fault. But you do need to fix it.

EVERY 2M TO 15M ARR SaaS COMPANY HITS THIS EXACT WALL

Weighted pipeline forecasting breaks under real conditions.

Close dates are guesses
Stage percentages are invented
Commit is whatever the rep feels confident about
Best Case is whatever they hope will happen
Pipeline is everything else

Your visibility is an illusion.

Your risk is real.

The truth is simple.

You are not forecasting.

You are gambling.

THE REAL PROBLEM IS NOT YOUR PEOPLE.

IT IS THE SYSTEM
YOU ARE USING.

You built a great product.

You found product market fit.

You hired sales leadership expecting it to get easier.

And still:

You are the de facto closer
You spend 15 hours a week in forecast theater
Your Commit number collapses every quarter
Deals slip without warning
Marketing and headcount decisions are made on guesses
Your board is losing confidence because you cannot explain what is happening

You are right to be frustrated. But this is not a people problem. This is a system problem.

You cannot achieve predictable revenue with the infrastructure you currently have.

Weighted pipeline was never designed for early stage companies.

It absorbs risk instead of exposing it.

There is a better way.

I INSTALL THE SYSTEM THAT FIXES FORECASTING

I'm Dustin Gransberry. I have spent almost two decades in early stage venture backed SaaS, moving from top producing rep to sales operations to three time VP Sales.

More than one hundred million dollars in revenue has run through systems I built or managed.

I fell in love with scaling technology companies.
But forecasting was always the worst part.

Boards and investors expect the accuracy of a public company while you operate with incomplete data, constant change, and inconsistent sales practices.

I got fed up not being able to predict the truth and present honest numbers to the board and investors.

I realized that without an evidence based forecasting system, everyone is guessing and hoping for the best.

So I built a system to make forecasting reliable for early stage companies.

If you are tired of surprises and fed up with watching your forecast collapse at the end of every quarter, we can fix this fast.

INTRODUCING THE ELITE SALES OPERATING SYSTEM™

The Elite Sales OS™ is a 90 day installation that enables your company to hedge risk and generate reliable forecasts.

It replaces gut feel with buyer proof, improvised activity with structured process, and founder stress with predictable revenue.

There are three subsystems that work together, each solving a failure mode that breaks your forecast.

1. The OCEAN Qualification Framework™ Ensures Deal Quality

Right now, your team qualifies deals inconsistently on emotion and optimism. As a result, your CRM stages do not represent reality.

OCEAN exposes:

Fake pain
Fake urgency
Fake champions
Invisible veto power
Deals that feel good but will not close

OCEAN gives your company one definition of qualified:
Real or not.

No negotiation.

This alone removes thirty to forty percent of forecast fiction in the first two weeks.

2. MAP Deal Collaboration™ Ensures Deal Control

Most salespeople give demos and hope for the best. They expect a good presentation and a proposal will lead to a sale.

They do not understand how to drive a decision across multiple stakeholders, navigate the buyer's internal bureaucracy, and secure the necessary approvals for purchase on a consistent basis.

After the demo, the buyer has complete control of their internal review process, leaving your rep in the dark.

That's how you end up in the "Demo to Hope" trap, and why 60% of your pipeline is trash.

MAPs fix this.

A Mutual Action Plan (MAP) is a transparent project plan, co-authored with the buyer that documents:

All stakeholders
The path to power
The steps needed for purchase evaluation and approval
Who owns each step
When each step must be completed

Four columns only.

Outcome, Milestone, Owner, Date.

If the buyer will not co-author a MAP with you, the deal is not qualified.

Zero exceptions.

MAPs replace wishful thinking with shared reality.

Opportunity close dates become a function of when the buyer wants results in place, not when a rep thinks a deal will close.

3. TRUST Forecasting™ Ensures Deal Validity

Your pipeline is bloated with deals that have not moved in weeks.

They should not be in your forecast. simply because someone feels good about them.

TRUST fixes this with one question:

Did the buyer take a verifiable action in the last 7 days?

If yes, the deal stays in Commit.
If no, the deal stays in Pipeline.

Two forecast categories.
No percentages.
No confidence ratings.
No debates.

This is how forecast stability is created.

Evidence over emotion.

THE WEEKLY CADENCE THAT PRODUCES ACCURATE FORECASTS

Monday: Reps update MAPs based on buyer conversations.

Tuesday: Reps self-audit based on MAP timestamps.

Wednesday: You or your sales leader run a Proof Review to validate buyer action.

Thursday: Delta Log shows exactly what moved and why.

Friday: Forecast is locked.

This cadence eliminates forecast theater and gives you ten hours a week back to run the business.

THE OPERATING RULES THAT PREVENT FORECAST COLLAPSE

1. The Six Friday Rule

Close dates are the largest source of forecast distortion.

In most companies, everything piles into the last week of the quarter because reps choose dates based on hope rather than buyer commitment.

The Six Friday Rule fixes this immediately. If you do not have a written purchase commitment, close dates must fall on one of the six Fridays each quarter.

This evenly distributes deals, prevents late quarter pressure spikes, and forces thoughtful planning.

2. The Recovery Protocol

Most forecasts collapse between Weeks 5 and 9 because slippage goes unnoticed until it is too late.

If more than fifteen percent of committed revenue starts to slip by Week 5, you intervene early.

You join Proof Reviews for two weeks.

MAPs tighten.

Any deal without buyer owned steps is removed from Commit.

This stabilizes the back half of the quarter before it collapses.

3. The Rolling Forecast Rule

Weighted pipeline creates the illusion of multi quarter visibility, but close dates and stage percentages are invented.

Your forecast degrades as you approach the quarter and risk increases without warning.

The Rolling Forecast Rule replaces that with a two quarter model grounded entirely in buyer behavior.

Commit contains only deals with verified buyer steps and MAP milestones due this quarter.

Everything else moves to Pipeline, including real deals already in motion for next quarter.

Next quarter visibility comes from two sources:

Late stage MAPs with buyer owned steps landing next quarter and
The number of new qualified opportunities entering the funnel.

That combination shows early whether you are on track or exposed.

Follow this rule and you get one quarter you can defend and one quarter you can predict.

Break it and you fall back to weighted pipeline guessing, late surprises, and dangerous hiring and budget decisions.

WHO THIS IS FOR

Elite Sales OS™ is for B2B SaaS companies doing 2M to 15M ARR that want steady, predictable growth instead of guesswork.

You are a fit if:

Sales cycles are 45 to 180 days involving multiple stakeholders
ACV between 25K and 250K with annual or multi-year contracts
Founder-let or early VP Sales teams with 3-12 sellers
You need a forecast your board will believe
You have an upcoming board or investor meeting where accuracy matters
You are willing to invest in your business and make decisions quickly

You are not a fit if:

You are pre-revenue, pre-product-market-fit, or do not have a sales team
Your deals are transactional or close in one conversation
You do not want to hold your team accountable to weekly deal inspection
You are unwilling to fix your business quickly

THE 90 DAY ACCURACY GUARANTEE

If your forecast is not accurate by day 90 to the target we set on Day 1, I work with you at no cost until it is.

THE INVESTMENT

The Elite Sales OS™ engagement is 15,000 dollars per month for three months. That is 45,000 total.

What you are buying is not generic training or open-ended consulting.

You are buying a complete financial risk reduction system for your company.

In ninety days, weighted pipeline guessing is replaced with a forecasting engine built on buyer proof.

Here is what that means in practice:

Your CRM is rebuilt around how deals actually move, so stages and reports finally match reality.
Your team uses one qualification standard (OCEAN) so fake pipeline and happy ears disappear early.
Every serious deal runs on a Mutual Action Plan, so there is a clear path to power, approvals, and timing.
Forecasts are built on verifiable buyer steps, not stage percentages or close dates reps made up.
You and your sales leadership are trained to run the weekly inspection rhythm that keeps the system honest.

You also receive three practical playbooks that plug straight into daily execution:

Discovery Playbook: guides your team to run OCEAN aligned discovery so unqualified opportunities are cleared out early and real deals deepen.
Demo Readiness Checklist: ensures every demo sets up a MAP and a clear next step, instead of dropping into “demo to hope.”
Close Conversation Framework: gives your sellers a step-by-step structure for proposal and close conversations that turn interest into signed contracts.

Your team is trained to use each playbook, so the system does not sit on a shelf. It runs every week without you.

Hiring a VP who cannot build systems costs between three hundred thousand and six hundred thousand dollars a year. Elite Sales OS™ installs the system your VP needs for a fraction of that cost and continues working long after the engagement ends.

THE ROI OF PREDICTABILITY

One accurate forecast can add a full turn to your valuation multiple. At $10M ARR, that’s $10M in enterprise value.

The Elite Sales OS™ costs forty-five thousand dollars. You’d pay that to a recruiter who might find you the wrong VP.

This actually builds the revenue machine that produces results immediately.

If you close one extra deal per month, it pays for itself. Most clients see three to five times ROI in the first quarter.

It comes down to a choice. Keep forecasting on hope, or install a system your board will trust.

WHAT CLIENTS SAY

“Straightforward, results-oriented systems.”
“Dustin has encyclopedic sales knowledge and creates simple, results-driven plans that supercharge the sales function.”
— Chris Riley, Kodiak Hub

“Energizes teams and drives real change.”
“Dustin quickly identified what mattered, rebuilt our CRM around reality, and delivered a plan that improved results immediately.”
— Chris Sams, Novinium

“Raises the bar for everyone.”
“He taught me what world-class leadership looks like and pushed me past mediocrity.”
— Shawn Hughes, Stride Logistics

“In the trenches with your team.”
“He sharpens strategy, and leaves you permanently better.”
— Larry Boubel, Real AI

SEE IF YOUR COMPANY QUALIFIES FOR INSTALLATION

Elite Sales OS™ is not a fit for every company.

It is built for leaders who want accuracy, control, and a system that removes guesswork from revenue.

If you want to know whether I can install it inside your organization, schedule a 30 minute diagnostic call.

This is not a sales pitch. It is an inspection.

I will review two or three of your active deals using the OCEAN Qualification Framework™, show you exactly where your forecast breaks down, and give you a clear explanation of why your numbers slip.

If the system will work for your company, I will tell you. If it will not, you walk away with total clarity on what to fix.

There is no charge for the diagnostic, but there is one condition. You must be serious about fixing your revenue engine and willing to act quickly.

I take two installation clients per quarter. When the remaining spot is filled, the next opening moves to a future quarter.

If you want predictable revenue instead of rolling the dice, see if your company qualifies.

See If Your Company Qualifies →

THE 90-DAY INSTALL PLAN THAT REMOVES REVENUE RISK

Phase 1: Diagnose (Weeks 1–2)

You cannot fix forecasting until you see where the risk is coming from.

In the first two weeks we:

Audit every deal in your forecast using OCEAN to expose hidden risks and inflated Commit
Identify where deals stall and why
Deliver a one-page model of your buyer's journey

This gives you the first accurate picture of your revenue engine in its current state.

Phase 2: Deploy (Weeks 3–8)

This is where weighted pipeline is replaced with buyer proof.

Rebuild CRM stages and dashboards around verifiable buyer actions so you can finally trust the data in your reports
Implement Mutual Action Plans (MAPs) on active deals so you can see what needs to happen to close every deal
Launch TRUST Forecasting™ so every deal is measured by buyer proof, not rep opinion
Train managers on deal inspection and forecasting cadences to coach deal progression, not rep activity

This is the phase where risk disappears and visibility emerges.

Phase 3: Optimize (Weeks 9–12)

You now have a stable forecast. Optimization shapes it and locks it in.

Backtest your forecast for accuracy and tune the operating rhythm
Reps learn to self-govern using OCEAN, MAP, and TRUST so inspection becomes effortless
Leadership runs the business on evidence instead of gut feel
(Ongoing optimization past 90 days is optional, ex. use data to design hiring plans, targets, & incentive compensation models)

In 90 days, you go from a forecast built on guesses and stage percentages to a forecast built on buyer proof, real progression, and a system your team runs independently.

THE PRACTICAL ACCURACY YOU CAN EXPECT IN 90 DAYS

Within 90 days of running the Elite Sales OS™ correctly, you can expect a forecast that is plus or minus 10 to 15 percent for the current quarter.

This is not wishful thinking.

Here is why that range is realistic and repeatable.

1. The OCEAN Qualification Framework™ removes 30 to 40 percent fiction in the first two weeks.

Once the fake pipeline is gone:

The forecast stabilizes
The numbers stop inflating
The remaining deals become easier to inspect

This alone moves a company from 40 to 60 percent accuracy into the 70s.

2. MAP Deal Collaboration™ eliminates late quarter surprises.

When MAPs are used properly (which customers actually appreciate), you no longer find out on Week 12 that legal never started or procurement never existed.

MAPs create:

Verified timelines
Verified owners
Verified steps
Verified blockers

This removes the biggest source of forecasting collapse: hidden dependencies.

MAPs push accuracy into the 80s.

3. TRUST Forecasting™ prevents inflated Commit numbers.

TRUST removes the two most common sources of forecast error:

Rep optimism (happy ears)
Rep storytelling

Commit becomes:

Deals with real buyer steps in the last 7 days.

This is the mechanism that takes accuracy into the high 80s or low 90s.

4. The Proof Review Cadence catches slippage early.

When Proof Review is run correctly:

Deals do not sit in Commit without buyer action
Slippage is detected within 7 days
Recovery happens by Week 5
Commitments are not allowed to sit stale

This prevents forecast collapse and raises the overall reliability.

5. The Rolling Forecast Rule protects the current quarter number.

Because you are not mixing Commit with wishful "Best Case" numbers from next quarter deals, the current quarter forecast becomes clean and stable.

This is the single most important reason you can hit plus or minus 10 to 15 percent.

6. The math behind the result.

Let's look at the real world numbers that matter:

Early stage SaaS companies typically forecast with 40 to 60 percent variance.
MAPs and buyer proof remove the largest error sources.
Removing fiction removes variance.
Weekly verification creates buying signal integrity.
Stability grows over each cycle (90 days)

This brings most companies into plus or minus 10 to 15 percent by the end of the 90 day installation.

Some companies, usually those with strong PMF and clean handoff between founders and sellers hit plus or minus 7 to 10 percent, but 10 to 15 percent is the responsible, provable expectation.

7. The only reasons accuracy fails.

These are the true failure modes:

MAPs are not used
Proof Reviews are skipped
Founders or sales leaders override the system
Weekly cadences are not maintained
Standards are not enforced (e.g. lazy rep behavior is tolerated)

When these happen, accuracy falls.

If the rhythms are followed, the numbers stabilize. Always.

Within 90 days, we can get your forecast to within plus or minus 10 to 15 percent, and you will know exactly why you will land inside that range.

FINAL CALL

I'm opening two new installs this quarter. One slot's already gone.

Click below to schedule your diagnostic call.

On the call, I will audit your deals, surface the blind spots, and tell you straight if I can fix it.

If yes, we start next week.

If not, I will point you to someone who can.

You're free to book the audit, see the truth in your pipeline, and decide after if you want to move forward.

See If Your Company Qualifies →

P.S.

Waiting costs more than moving.

Every missed quarter erodes valuation and credibility.

If you are serious about fixing it fast, and you are ready to act, let's see if you qualify.

YOUR FORECAST IS A LIE. HERE IS THE ONLY WAY TO FIX IT.

You don’t need advice.
You need a system that makes sales as predictable as deploying code.

INSTALL THE ELITE SALES OS™ IN JUST 90 DAYS, AND TURN EVERY FORECAST INTO A FACT

See If Your Company Qualifies →

YOUR BOARD KNOWS YOU ARE GUESSING

You told the board 1.2M.

You will deliver 680K.

You felt it weeks ago, long before anyone said it out loud. You knew the forecast was inflated, but you could not prove it without sounding incompetent.

This is not your fault. But you do need to fix it.

EVERY 2M TO 15M ARR SaaS COMPANY HITS THIS EXACT WALL

Weighted pipeline forecasting breaks under real conditions.

Close dates are guesses
Stage percentages are invented
Commit is whatever the rep feels confident about
Best Case is whatever they hope will happen
Pipeline is everything else

Your visibility is an illusion.

Your risk is real.

The truth is simple.

You are not forecasting.

You are gambling.

YOUR BOARD KNOWS YOU ARE GUESSING

You told the board 1.2M.

You will deliver 680K.

You felt it weeks ago, long before anyone said it out loud. You knew the forecast was inflated, but you could not prove it without sounding incompetent.

This is not your fault. But you do need to fix it.

EVERY 2M TO 15M ARR SaaS COMPANY HITS THIS EXACT WALL

Weighted pipeline forecasting breaks under real conditions.

Close dates are guesses
Stage percentages are invented
Commit is whatever the rep feels confident about
Best Case is whatever they hope will happen
Pipeline is everything else

Your visibility is an illusion.

Your risk is real.

The truth is simple.

You are not forecasting.

You are gambling.

THE REAL PROBLEM IS NOT YOUR PEOPLE.

IT IS THE SYSTEM
YOU ARE USING.

You built a great product.

You found product market fit.

You hired sales leadership expecting it to get easier.

And still:

You are the de facto closer
You spend 15 hours a week in forecast theater
Your Commit number collapses every quarter
Deals slip without warning
Marketing and headcount decisions are made on guesses
Your board is losing confidence because you cannot explain what is happening