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YOUR SALES TEAM IS STUCK IN THE
"DEMO-TO-HOPE" TRAP 

I’ll Install a Predictable Revenue System
in 90 Days, Or Month 3 Is Free.

YOU DON’T HAVE A PIPELINE PROBLEM.
YOU HAVE A BLACK BOX

Your reps are working hard. Demos are happening. Proposals are sent.

But here’s what you can’t see:

→ Which deals will actually close (and which are wishful thinking)
→ Why procurement is ghosting you (and which stakeholder is silently vetoing)
→ How to get the board off your back (without padding the forecast)

You don’t need another VP Sales. You need a SYSTEM that turns
your black box into a dashboard.

That’s what I do.

THE 90-DAY SALES SYSTEM SPRINT

I don’t consult. I install. In 12 weeks, I embed the OCEAN Qualification Framework and Mutual Action Plan system into your sales organization. This is the exact methodology I used to scale three SaaS companies as VP of Sales.
 
What You Get:
 
Phase 1: Diagnose (Weeks 1-2)
  • OCEAN Audit: Score every deal. Expose pipeline risk. Identify why deals actually stall.
  • Stakeholder Mapping: Find your real economic buyers before procurement blindsides you.
  • MAP Build: Document your buyer’s journey from unaware to signed contract—no more black box.
Phase 2: Deploy (Weeks 3-8)
  • Salesforce Rebuild: Align stages to buyer commitments. Lock out bad deals with validation rules.
  • Playbook Creation: Custom Close Conversation Framework & Demo Readiness Checklists for your team.
  • Manager Coaching: Weekly 1:1s with your sales leader, teaching them to coach progression, not activity.
Phase 3: Optimize (Weeks 9-12)
  • Forecasting System: Deal review scorecards that make board meetings boring (in a good way).
  • Team Enablement: Train reps to run their desk like a CEO, no more hoping.
  • Exit Plan: Handoff the system. Your team runs it. You renew only if you want ongoing optimization.
 

THIS IS FOR SAAS CEOS WHO ARE DONE GUESSING.

You’re a fit if:
  • $2M-$15M ARR, post-Product-Market Fit, but pre-predictability.
  • You have 3-12 reps and you run sales or have 1-2 managers who are smart but improvising.
  • Your last VP Sales hire failed, or you can’t afford a full-time one yet.
  • You have a board meeting or Q1 planning session where you must show a plan.
This is not for:
  • Pre-revenue startups (I can’t install a system if you don’t have a sales team).
  • Companies with a working sales system (you’d be paying me to confirm what you already know).
  • Founders who want to "explore" or "brainstorm” (I’m not a therapist).
 

THE GUARANTEE: 20% INCREASE IN QUOTA ATTAINMENT OR MONTH 3 IS FREE

If your team’s win rate and forecast accuracy don’t measurably improve in 90 days, I’ll refund Month 3. I can offer this because I’ve done it dozens of times. The only way you lose is if you don’t commit.
 

INVESTMENT: $15,000/MONTH, 3-MONTH MINIMUM

That’s 60% of a full-time VP Sales, without equity, benefits, or ramp time. You get:
  • 2 days/week of my time (on-site in Santa Barbara/LA/SF or remote).
  • Unlimited access via Slack for your sales leader.
  • Every playbook, template, and system I’ve built over 16 years.
ROI Math: One extra closed deal per month pays for this. Most clients see 3-5x return in Quarter 1.
 
If you’re doing the math on whether you can afford this, you can’t afford not to.
 

TESTIMONIALS:

"Dustin has an encyclopedic knowledge of sales and is an engaging, accomplished trainer. He gets buy-in rapidly from peers and team, supercharging the sales function. He identifies the most impactful areas and creates straightforward, results-oriented implementation plans."
— Chris Riley, VP Sales @ Kodiak Hub
 
"Dustin held me to a higher standard and taught me what it means to be world-class. He takes time to understand what drives you and creates a roadmap for success. His leadership challenges mediocrity and elevates everyone around him."
— Shawn Hughes, Head of Sales @ Stride Logistics
 
"The onboarding program Dustin built was one of the best in my career. He’s in the trenches, joining sales calls and helping with live deal strategy. Anyone who works with him learns a ton and becomes far more effective."
— Larry Boubel, Sales Leader @ Real AI
 

I'M TAKING 2 MORE CLIENTS IN Q4. ONE SPOT IS ALREADY GONE. 

BOOK A 15-MIN FIT CALL →
This isn’t a sales pitch. It’s a diagnostic. On the call, I’ll audit your sales process and tell you if I can fix it. If I can’t, I’ll point you to someone who can. Either way, you leave with clarity.
 
P.S. If you’re reading this and thinking, "I should wait until Q1," ask yourself: How many deals will you lose between now and then? The cost of waiting is higher than the cost of moving.

YOUR SALES TEAM IS STUCK IN THE
"DEMO-TO-HOPE" TRAP 

I’ll Install a Predictable Revenue System
in 90 Days, Guaranteed.

 

YOU DON’T HAVE A PIPELINE PROBLEM.
YOU HAVE A BLACK BOX.

Your reps are working hard. Demos are happening. Proposals are sent.

But here’s what you can’t see:

→ Which deals will actually close (and which are wishful thinking)
→ Why procurement is ghosting you (and which stakeholder is silently vetoing)
→ How to get the board off your back (without padding the forecast)

You don’t need another VP Sales. You need a SYSTEM that turns your black box into a dashboard.

That’s what I do.

THE 90-DAY SALES SYSTEM SPRINT

I don’t consult. I install.
In 12 weeks, I embed the OCEAN Qualification Framework and Mutual Action Plan system into your sales organization.
This is the exact methodology I used to scale three SaaS companies as VP of Sales.
 
What You Get:
 
Phase 1: Diagnose (Weeks 1-2)
  • OCEAN Audit: Score every deal. Expose pipeline risk. Identify why deals actually stall.
  • Stakeholder Mapping: Find your real economic buyers before procurement blindsides you.
  • MAP Build: Document your buyer’s journey from unaware to signed contract—no more black box.
Phase 2: Deploy (Weeks 3-8)
  • Salesforce Rebuild: Align stages to buyer commitments. Lock out bad deals with validation rules.
  • Playbook Creation: Custom Close Conversation Framework & Demo Readiness Checklists for your team.
  • Manager Coaching: Weekly 1:1s with your sales leader, teaching them to coach progression, not activity.
Phase 3: Optimize (Weeks 9-12)
  • Forecasting System: Deal review scorecards that make board meetings boring (in a good way).
  • Team Enablement: Train reps to run their desk like a CEO, no more hoping.
  • Exit Plan: Handoff the system. Your team runs it. You renew only if you want ongoing optimization.
 

THIS IS FOR SaaS CEOs WHO ARE DONE GUESSING.

You’re a fit if:
  • $2M-$15M ARR, post-Product-Market Fit, but pre-predictability.
  • You have 3-12 reps and you run sales or have 1-2 managers who are smart but improvising.
  • Your last VP Sales hire failed, or you can’t afford a full-time one yet.
  • You have a board meeting or Q1 planning session where you must show a plan.
This is not for:
  • Pre-revenue startups (I can’t install a system if you don’t have a sales team).
  • Companies with a working sales system (you’d be paying me to confirm what you already know).
  • Founders who want to "explore" or "brainstorm” (I’m not a therapist).
 

THE GUARANTEE:

20% INCREASE IN QUOTA ATTAINMENT OR MONTH 3
IS FREE

If your team’s win rate and forecast accuracy don’t measurably improve in 90 days, I’ll refund Month 3. I can offer this because I’ve done it dozens of times. The only way you lose is if you don’t commit.
 

INVESTMENT: $15,000/MONTH, 3-MONTH MINIMUM

That’s 60% of a full-time VP Sales, without the equity, benefits, or ramp time. You get:
  • 2 days/week of my time (on-site in Santa Barbara/LA/SF or remote).
  • Unlimited access via Slack for your sales leader.
  • Every playbook, template, and system I’ve built over 16 years.
ROI Math: One extra closed deal per month pays for this. Most clients see 3-5x return in Q1.
 
If you’re doing the math on whether you can afford this, you can’t afford not to.
 

TESTIMONIALS:

"Dustin has an encyclopedic knowledge of sales and is an engaging, accomplished trainer. He gets buy-in rapidly from peers and team, supercharging the sales function. He identifies the most impactful areas and creates straightforward, results-oriented implementation plans."
— Chris Riley, VP Sales @
Kodiak Hub
 
"Dustin held me to a higher standard and taught me what it means to be world-class. He takes time to understand what drives you and creates a roadmap for success. His leadership challenges mediocrity and elevates everyone around him."
— Shawn Hughes, Head of Sales @ Stride Logistics
 
"The onboarding program Dustin built was one of the best in my career. He’s in the trenches, joining sales calls and helping with live deal strategy. Anyone who works with him learns a ton and becomes far more effective."
— Larry Boubel, Sales Leader @ Real AI
 

I'M TAKING 2 MORE CLIENTS IN Q4. ONE SPOT IS ALREADY GONE. 

BOOK A 15-MIN FIT CALL →
This isn’t a sales pitch. It’s a diagnostic. On the call, I’ll audit your sales process and tell you if I can fix it. If I can’t, I’ll point you to someone who can. Either way, you leave with clarity.
 
P.S. If you’re reading this and thinking, "I should wait until Q1," ask yourself: How many deals will you lose between now and then? The cost of waiting is higher than the cost of moving.

 

Dustin Gransberry | 3x VP Sales | Fractional VP of Sales

Gransberry Systems
Santa Barbara, CA | [email protected] | (425) 444-3545