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YOUR FORECAST IS A LIE. HERE IS THE ONLY WAY TO FIX IT.

You don’t need advice.
You need a system that makes forecasting revenue as predictable as deploying code. 

INSTALL THE ELITE SALES OPERATING SYSTEM™ IN JUST 90 DAYS — AND TURN EVERY FORECAST INTO A FACT

See If Your Company Qualifies →

YOUR BOARD KNOWS YOU ARE GUESSING

You told the board 1.2M.

You will deliver 680k.

You felt it weeks ago, long before anyone said it out loud. You knew the forecast was inflated, but you could not prove it without sounding incompetent.

This is not your fault. But you do need to fix it.

EVERY 2M TO 15M ARR SaaS COMPANY HITS THIS EXACT WALL

Weighted pipeline forecasting breaks under real conditions.

  • Close dates are guesses
  • Stage percentages are invented
  • Commit is whatever the rep feels confident about
  • Best Case is whatever they hope will happen
  • Pipeline is everything else

Your visibility is an illusion.

Your risk is real.

The truth is simple.

You are not forecasting.

You are gambling.

  

THE REAL PROBLEM IS NOT YOUR PEOPLE.

IT IS THE SYSTEM YOU ARE USING.

You built a great product.

You found product market fit.

You hired sales leadership expecting it to get easier.

And still:

  • You are the de facto closer
  • You spend 15 hours a week in forecast theater
  • Your Commit number collapses every quarter
  • Deals slip without warning
  • Marketing and headcount decisions are made on guesses
  • Your board is losing confidence because you cannot explain what is happening

You are right to be frustrated. But this is not a people problem. This is a system problem.

 

You cannot achieve predictable revenue with the infrastructure you currently have. 

Weighted pipeline was never designed for early stage companies.

It absorbs risk instead of exposing it.

There is a better way.

 

I INSTALL THE SYSTEM THAT FIXES FORECASTING

I am Dustin Gransberry. I have spent almost two decades in early stage venture backed SaaS, moving from top producing rep to sales operations to three time VP Sales. 

More than one hundred million dollars in revenue has run through systems I built or managed.

I fell in love with scaling technology companies.
But forecasting was always the worst part.

 

Boards and investors expect the accuracy of a public company while you operate with incomplete data, constant change, and inconsistent sales practices. 

I got fed up not being able to predict the truth and present honest numbers to the board and investors.

I realized that without an evidence based forecasting system, everyone is guessing and hoping for the best. 

So I built a system to make forecasting reliable for early stage companies.

If you are tired of surprises and fed up with watching your forecast collapse at the end of every quarter, we can fix this fast. 

 

INTRODUCING THE ELITE SALES OPERATING SYSTEM™

 

The Elite Sales OS™ is a 90 day installation that enables your company to hedge risk and generate reliable forecasts.

It replaces gut feel with buyer proof, improvised activity with structured process, and founder stress with predictable revenue.

There are three subsystems that work together, each solving a failure mode that breaks your forecast.

 1. The OCEAN Qualification Framework™ Ensures Deal Quality

 

 

 

I cam

 

 

I BUILT THIS SYSTEM BECAUSE I FAILED WITHOUT IT

 

 

 

 I watched good reps struggle because they were improvising instead of selling with a predictable process. 

I tried every methodology. None solved the visibility gap between sales activity and forecast accuracy.

So I built what did:

  • OCEAN Qualification Framework™ psychology-first deal scoring that standardizes discovery and gives everyone a common definition of "qualified"

  • MAP Deal Progression™  turns buying from you into a project plan with visible stakeholders and buyer-owned milestones you can inspect

  • TRUST Forecasting™ the evidence-based forecasting system built for early-stage SaaS, that uses buyer proof instead of rep opinions

Together, these form the Elite Sales Operating System™  the system that turns founder-driven hustle into investor-grade predictability.

 

THE ELITE SALES OS™

A 90-day system install that transforms founder-led sales teams into predictable growth machines.

Built from the OCEAN, MAP, and TRUST frameworks, the proven architecture behind three SaaS scale-ups and $100M+ in closed revenue.

IN PLAIN LANGUAGE:

I embed inside your company for 90 days, install the operating system, and leave you with a sales engine that scales and forecasts itself.

 

Why I Built It

Over 10 years as a 3Ă— VP Sales for venture-backed SaaS companies taught me a painful truth:
most “opportunities” in the pipeline never close.

Forecasts felt like fiction.
I tried every methodology, but none fixed the black box.

So I built something that did:
OCEAN Qualification + Buyer-Owned Progression (MAP).
I’ve installed it at three SaaS companies.
It worked every time.
That’s why I don’t consult. I install.

FULL-TIME VP SALES
VS. ELITE SALES OS™

 

FULL-TIME VP SALES

  • $250K+ salary plus commissions plus equity plus benefits
  • Six-month ramp before results
  • You manage them and hope they deliver
  • If they fail, you start over
  • Total Year 1 cost: $300-600K

ELITE SALES OS™ INSTALL

  • $45K flat cost (three months)
  • System activated in 90 days
  • You own it forever
  • 25% lift in qualified pipeline or closed revenue — or Month 3 free
  • Total install cost: $45K

You don’t need a hire. You need an install.

  

THE 90-DAY INSTALL PLAN

 
Phase 1: Diagnose (Weeks 1–2)
  • Audit every forecast opportunity with a health score to expose hidden risks
  • Identify where deals stall and why
  • Deliver a one-page model of your buyer's journey

Phase 2: Deploy (Weeks 3–8)

  • Rebuild CRM stages and dashboards around verifiable buyer actions so you can trust the data in your reports
  • Implement Mutual Action Plans (MAP) on active deals so you can see what needs to happen to close every deal
  • Install TRUST Forecasting™ so every deal is measured by buyer proof, not rep opinion
  • Train managers on deal inspection and forecasting cadences to coach progression, not activity

Phase 3: Optimize (Weeks 9–12)

  • Backtest and tune forecast accuracy

  • Reps learn to self-govern using OCEAN, MAP, and TRUST

  • Leadership runs the business on evidence, not gut feel

(Ongoing optimization optional, ex. use data to design hiring plans, targets, & incentive compensation models)

 

 

WHO THIS IS FOR

If you’re doing $2M–$15M ARR and still guessing at your forecast, this was built for you.

  • Founder-led or early VP Sales teams with 3–12 sellers
  • Post-product-market fit, pre-predictable growth
  • Past VP Sales hire failed or was too expensive
  • Upcoming board or investor meeting where accuracy matters

Not for pre-revenue teams or those already running a verifiable forecasting system.

THE GUARANTEE

If your team does not achieve at least a 25% improvement in forecast accuracy, qualified pipeline, or closed revenue within 90 days, you do not pay for Month 3.

Simple. Measurable. Risk-free.

THE INVESTMENT

$15,000 per month for three months.
  • Full installation of the Elite Sales Operating System™
     
  • Direct access for deal strategy and decision support
     
  • Proven dashboards, frameworks, and playbooks from venture-backed SaaS installs

 

THE ROI OF PREDICTABILITY

One accurate forecast can add a full turn to your valuation multiple. At $10M ARR, that’s $10M in enterprise value.

The Elite Sales OS™ costs $45 K.

You’d pay that to a recruiter who might find you the wrong VP.

This actually builds the machine.

If you close one extra deal per month, it pays for itself. Most clients see 3-5x ROI in the first quarter.

So the only real question is: do you want to keep guessing, or do you want a system that works?

What Clients Say

 

“Straightforward, results-oriented systems.”
“Dustin has encyclopedic sales knowledge and creates simple, results-driven plans that supercharge the sales function.”
— Chris Riley, VP Sales @ Kodiak Hub
 
“Raises the bar for everyone.”
“He taught me what world-class leadership looks like and pushed me past mediocrity.”
— Shawn Hughes, Head of Sales @ Stride Logistics
 
“Our sales process finally makes sense.”
“He sharpens strategy, and leaves you permanently better.”
— Larry Boubel, Sales Leader @ Real AI

 

 

FINAL CALL

I'm opening two new installs this quarter. One slot's already gone.

Click below to schedule your diagnostic call. 

On the call, I will audit your pipeline, surface the blind spots, and tell you straight if I can fix it.

If yes, we start next week.

If not, I will point you to someone who can.

You're free to book the audit, see the truth in your pipeline, and decide after if you want to move forward. 

See If I Can Install It In Your Company →

P.S.

Waiting costs more than moving. 

Every missed quarter erodes valuation and credibility.

If you are serious about fixing it fast, and you are ready to act, let's see if you qualify.

 

 

 

YOUR SALES TEAM
IS STUCK IN THE
 "DEMO-TO-HOPE" TRAP 

You don’t need advice.
You need a system that makes sales
as predictable as code. 

INSTALL THE ELITE SALES OS™ IN JUST 90 DAYS — AND TURN EVERY FORECAST INTO A FACT (OR MONTH 3 IS FREE)

See If I Can Install It In Your Company →

 

YOU DON’T HAVE A PIPELINE PROBLEM. YOU HAVE A BLACK BOX.

 

EVERY FAST-GROWING STARTUP
HITS THE SAME WALL

You’ve built a great product. You’ve found product market fit. Revenue is climbing.

But then it happens. The board starts asking for a forecast you can defend.

You hire a VP of Sales, but they can’t connect scaling execution with forecasting accuracy.

You still can’t see:

→ Which deals will actually close (and which are wishful thinking)

→ Why procurement is ghosting you (and which stakeholder is silently vetoing)

→ How to get the board off your back (without padding the forecast)

Every inaccurate forecast kills valuation. Miss two quarters, and investors cut your multiple in half.

You don’t need another hire. You need the Elite Sales OS™, the framework that unites scaling and forecasting into one predictable growth engine.

That’s what I install.

I BUILT THIS SYSTEM BECAUSE I FAILED WITHOUT IT

 

I came up through RevOps. I knew data, systems, dashboards.

Then I became a VP of Sales and realized none of it predicted the truth.

Without an evidence based forecasting system, everyone is guessing and hoping for the best. 

For 16 years across venture-backed SaaS companies, I lied to boards about forecasts I didn’t fully trust.

I lost deals to invisible vetoes.

I watched good reps struggle because they were improvising instead of selling with a predictable process. 

I tried every methodology. None solved the visibility gap between sales activity and forecast accuracy.

So I built what did:

  • OCEAN Qualification Framework™ psychology-first deal scoring that standardizes discovery and gives everyone a common definition of "qualified"

  • MAP Deal Progression™  turns buying from you into a project plan with visible stakeholders and buyer-owned milestones you can inspect

  • TRUST Forecasting™ the evidence-based forecasting system built for early-stage SaaS, that uses buyer proof instead of rep opinions

Together, these form the Elite Sales Operating System™  the system that turns founder-driven hustle into investor-grade predictability.

 

THE ELITE SALES OS™

A 90-day system install that transforms founder-led sales teams into predictable growth machines.

Built from the OCEAN, MAP, and TRUST frameworks, the proven architecture behind three SaaS scale-ups and $100M+ in closed revenue.

IN PLAIN LANGUAGE:

I embed inside your company for 90 days, install the operating system, and leave you with a sales engine that scales and forecasts itself.

FULL-TIME VP SALES
VS. ELITE SALES OS™

 

FULL-TIME VP SALES

  • $250K+ salary plus commissions plus equity plus benefits
  • Six-month ramp before results
  • You manage them and hope they deliver
  • If they fail, you start over
  • Total Year 1 cost: $300-600K

ELITE SALES OS™ INSTALL

  • $45K flat cost (three months)
  • System activated in 90 days
  • You own it forever
  • 25% lift in qualified pipeline or closed revenue — or Month 3 free
  • Total install cost: $45K

You don’t need a hire. You need an install.

  

THE 90-DAY INSTALL PLAN

 
Phase 1: Diagnose (Weeks 1–2)
  • Audit every forecast opportunity with a health score to expose hidden risks
  • Identify where deals stall and why
  • Deliver a one-page model of your buyer's journey

Phase 2: Deploy (Weeks 3–8)

  • Rebuild CRM stages and dashboards around verifiable buyer actions so you can trust the data in your reports
  • Implement Mutual Action Plans (MAP) on active deals so you can see what needs to happen to close every deal
  • Install TRUST Forecasting™ so every deal is measured by buyer proof, not rep opinion
  • Train managers on deal inspection and forecasting cadences to coach progression, not activity

Phase 3: Optimize (Weeks 9–12)

  • Backtest and tune forecast accuracy

  • Reps learn to self-govern using OCEAN, MAP, and TRUST

  • Leadership runs the business on evidence, not gut feel

(Ongoing optimization optional, ex. use data to design hiring plans, targets, & incentive compensation models)

 

WHO THIS IS FOR

If you’re doing $2M–$15M ARR and still guessing at your forecast, this was built for you.

  • Founder-led or early VP Sales teams with 3–12 sellers
  • Post-product-market fit, pre-predictable growth
  • Past VP Sales hire failed or was too expensive
  • Upcoming board or investor meeting where accuracy matters

Not for pre-revenue teams or those already running a verifiable forecasting system.

THE GUARANTEE

If your team does not achieve at least a 25% improvement in forecast accuracy, qualified pipeline, or closed revenue within 90 days, you do not pay for Month 3.

Simple. Measurable. Risk-free.

 

THE INVESTMENT

$15,000 per month for three months.
  • Full installation of the Elite Sales Operating System™
     
  • Direct access for deal strategy and decision support
     
  • Proven dashboards, frameworks, and playbooks from venture-backed SaaS installs

 

THE ROI OF PREDICTABILITY

One accurate forecast can add a full turn to your valuation multiple. At $10M ARR, that’s $10M in enterprise value.

The Elite Sales OS™ costs $45 K.

You’d pay that to a recruiter who might find you the wrong VP.

This actually builds the machine.

If you close one extra deal per month, it pays for itself. Most clients see 3-5x ROI in the first quarter.

So the only real question is: do you want to keep guessing, or do you want a system that works?

 

What Clients Say

“Straightforward, results-oriented systems.”
“Dustin has encyclopedic sales knowledge and creates simple, results-driven plans that supercharge the sales function.”
— Chris Riley, VP Sales @ Kodiak Hub
 
“Raises the bar for everyone.”
“He taught me what world-class leadership looks like and pushed me past mediocrity.”
— Shawn Hughes, Head of Sales @ Stride Logistics
 
“In the trenches with your team.”
“He sharpens strategy, and leaves you permanently better.”
— Larry Boubel, Sales Leader @ Real AI
 

FINAL CALL

I'm opening two new installs this quarter. One slot's already gone.

Click below to schedule your diagnostic call. 

On the call, I will audit your pipeline, surface the blind spots, and tell you straight if I can fix it.

If yes, we start next week.

If not, I will point you to someone who can.

You're free to book the audit, see the truth in your pipeline, and decide after if you want to move forward. 

See If I Can Install It In Your Company →

P.S.

Waiting costs more than moving. 

Every missed quarter erodes valuation and credibility.

If you are serious about fixing it fast, and you are ready to act, let's see if you qualify.

 

 

Dustin Gransberry | 3x VP Sales | Fractional VP of Sales

Gransberry Systems
Santa Barbara, CA | [email protected] | (425) 444-3545