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YOUR SALES TEAM IS STUCK IN
THE "DEMO-TO-HOPE" TRAP 

You do not need more demos.
You don't need another VP of Sales.
You need a sales system that works without you. 

 

I install that system in 90 days.
Or Month 3 is free.

 

Schedule Your Diagnostic Call →

YOU DON’T HAVE A PIPELINE PROBLEM.
YOU HAVE A BLACK BOX.

But you still can’t answer the only question that matters:
What is real, and what is wishful thinking?

→ Which deals will actually close
→ Why deals stay open in the pipeline for so long
→ How to walk into your next board meeting confident instead of guessing

Every week you spend hoping instead of knowing costs you deals, credibility, and control.
The problem is not effort. The problem is visibility.

You Don’t Need Another VP Sales. You need a GROWTH SYSTEM that works.

For the past 16 years I have built and installed that structure for venture-backed SaaS companies. It turns your black box into a dashboard and your forecast into facts supported by evidence.

 

HERE IS WHAT I DO

I install a Growth Operating System inside your company in 90 days. 
It gives you full visibility, repeatable sales execution, and a forecast you can trust because it is backed by verifiable buyer actions, not the wishful thinking of your sales team.

Why I Built It

Over 10 years as a 3Ă— VP Sales for venture-backed SaaS companies taught me a painful truth:
most “opportunities” in the pipeline never close.

Forecasts felt like fiction.
I tried every methodology, but none fixed the black box.

So I built something that did:
OCEAN Qualification + Buyer-Owned Progression (MAP).
I’ve installed it at three SaaS companies.
It worked every time.
That’s why I don’t consult. I install.

DELIVERABLES THAT MATTER

  1. Sales Process Clarity
    We define what "qualified" actually means and map your buyer's journey from first contact to close. You will know exactly where deals die.

  2. System Infrastructure
    We rebuild your sales stages and CRM dashboards around buyer progression and mutual action plan commitments. No more blind spots. Every deal becomes visible.
  3. Manager Enablement
    We train your leaders to coach deal progression, not seller activity. You will have a repeatable weekly rhythm that runs without you.
  4. Execution Playbook
    Your team gets the playbooks, scripts, and checklists to execute. You get time back and predictable growth.

RESULTS IN PLAIN NUMBERS

  • Forecast accuracy improvement: 15-25 points
  • Win rate increase: 20-30%
  • Deal slippage cut in half
  • Full visibility of every opportunity in the first 14 days
 

The 90-Day Revenue Acceleration Sprint

 
In 12 weeks, we design and install the systems, structure, and rhythm that make growth predictable.
 
Phase 1: Sales Process Clarity (Weeks 1–2)
  • Audit every forecast opportunity with a health score to expose hidden risks
  • Define exactly how buyers move from first contact to closed-won
  • Identify where deals stall and why
  • Deliver a one-page model of your buyer's journey

Phase 2: System Infrastructure (Weeks 3–6)

  • Rebuild Salesforce/HubSpot dashboards around buyer progression stages to reflect real buyer commitments
  • Implement Mutual Action Plans on active deals
  • Install new pipeline and forecast cadences so managers coach progression, not activity

Phase 3: Optimize (Weeks 9–12)

  • Forecast from verified data, not gut feel
  • Train reps to run their desk like a mini-CEO
  • Transfer ownership: your team runs the system

(Ongoing optimization optional, ex. use your new data to design hiring plans, targets, & comp models)

 

 

WHO IT'S FOR

  • $3M–$15M ARR, post-product-market fit but pre-predictability
  • 3–12 reps, with founder or 1–2 managers running sales
  • Your last VP Sales hire failed or is unaffordable
  • You have an upcoming board or investor meeting and need a plan you can defend, fast

Not a fit if:

  • Pre-revenue
  • Already running a predictable, verifiable sales process
  • Looking to “explore” instead of install

THE GUARANTEE

If your leadership team does not have full visibility and control of your pipeline within 90 days, you do not pay for Month 3.

 

Simple. Clear. Risk-free.

THE INVESTMENT

$15,000 per month. 3-month minimum.
  • Installation of your Growth Operating System (usually 1-2 working sessions per week)
  • Direct access to me for decisions and deal strategy
  • Playbooks and dashboards proven across venture-backed SaaS companies
  • Virtual for most clients · on-site in Santa Barbara (travel covered if in person)

This costs 60% of a full-time VP Sales salary, without equity, commissions, benefits, or ramp time.

 

What Clients Say

 

“Straightforward, results-oriented systems.”
“Dustin has encyclopedic sales knowledge and creates simple, results-driven plans that supercharge the sales function.”
— Chris Riley, VP Sales @ Kodiak Hub
 
“Raises the bar for everyone.”
“He taught me what world-class leadership looks like and pushed me past mediocrity.”
— Shawn Hughes, Head of Sales @ Stride Logistics
 
“Our sales process finally makes sense.”
“He sharpens strategy, and leaves you permanently better.”
— Larry Boubel, Sales Leader @ Real AI

 

 

THE OFFER MATH

If you close one extra deal per month, it pays for itself.

Most clients see 3-5x ROI in the first quarter. So the only real question is: do you want to keep guessing, or do you want a system that works?

NEXT STEP

 

Click below to schedule your diagnostic call. 
We will audit your pipeline, show you where it's breaking, and outline exactly how to fix it.
If it makes sense, we start next week. 

Schedule Your Diagnostic Call →

FINAL NOTE

You already have enough activity. You are just missing structure. Once you have it, everything becomes predictable. 
 

 

 

YOUR SALES TEAM IS STUCK IN THE
"DEMO-TO-HOPE" TRAP 

You don’t need more demos.
You need a sales system that tells you, in real time, which deals will close and which are dead. 

 

I install that system in 90 days.
Or Month 3 is free.

Schedule Your Diagnostic Call →

YOU DON’T HAVE A PIPELINE PROBLEM.
YOU HAVE A BLACK BOX.

Demos happen.
Proposals go out.
Everyone’s busy.

But you still can’t answer the only question that matters:
What is real, and what is wishful thinking?

→ Which deals will actually close
→ Why procurement keeps ghosting you
→ How to walk into your next board meeting confident instead of guessing

Every week you spend hoping instead of knowing costs you deals, credibility, and control.
The problem is not effort. The problem is visibility.

You don’t need another VP Sales. You need a GROWTH SYSTEM that works.


Hiring another VP will not fix the problem. You need a structure that runs with or without you.

For more than a decade I have built and installed that structure for venture-backed SaaS companies. It turns your black box into a dashboard and your forecast into facts.

THE 90-DAY
REVENUE PREDICTABILITY 
SPRINT

 
In 12 weeks, we install the operating system that replaces guesswork with clarity and control. You’ll see measurable progress in the first two weeks.
 
Phase 1: Diagnose (Weeks 1–2)
  • Audit every forecast opportunity with a health score to expose hidden risks
  • Identify missing economic buyers and deal champions
  • Deliver your Week 2 Pipeline Truth Report, the first forecast you can actually trust

Phase 2: Deploy (Weeks 3–8)

  • Rebuild Salesforce/HubSpot stages to reflect real buyer commitments
  • Implement Mutual Action Plans on active deals
  • Install new pipeline and forecast cadences so managers coach progression, not activity

Phase 3: Optimize (Weeks 9–12)

  • Forecast from verified data, not gut feel
  • Train reps to run their desk like a mini-CEO
  • Transfer ownership: your team runs the system

(Ongoing optimization optional)

FOR THE FOUNDER-CEO WHO ACCIDENTALLY BECAME THE ENTIRE SALES FUNCTION.

You built the product.
You found fit.
Now at $3M – $15M ARR, you’re buried in sales calls and board questions.

Your team is talented but improvising.
You’re exhausted, and the forecast is fiction.

You don’t need another hire.
You need your sales system to run like your product:
predictable, measurable, repeatable.

 

You’re a fit if:
• $3M–$15M ARR, post-product-market fit but pre-predictability
• 3–12 reps, with founder or 1–2 managers running sales
• Your last VP Sales hire failed or is unaffordable
• You have an upcoming board or investor meeting and need a plan you can defend

Not a fit if:
• Pre-revenue
• Already running a predictable, verifiable sales process
• Looking to “explore” instead of install

 

The Guarantee

If your leadership team doesn’t have full visibility and control of your pipeline within 90 days,
Month 3 is free.

I can offer this because every install delivers the same result: clarity, control, and a forecast you can finally trust.
You risk nothing by starting, except staying stuck in the dark.

 

Investment

$15,000 per month · 3-month minimum
  • Hands-on installation and executive access support (up to 2 days/week equivalent)
  • Virtual for most clients · on-site in Santa Barbara · travel covered for other locations
  • Direct access between sessions for decision support and deal reviews
  • Proven playbooks, templates, and dashboards used to install predictable revenue systems at venture-backed SaaS companies

That’s about 60% of a full-time VP Sales, without equity, benefits, or ramp time.

ROI Math: One extra closed deal per month pays for this.
Most clients see 3–5× ROI in the first quarter.

 

What Clients Say

“Straightforward, results-oriented systems.”
“Dustin has encyclopedic sales knowledge and creates simple, results-driven plans that supercharge the sales function.”
— Chris Riley, VP Sales @ Kodiak Hub
 
“Raises the bar for everyone.”
“He taught me what world-class leadership looks like and pushed me past mediocrity.”
— Shawn Hughes, Head of Sales @ Stride Logistics
 
“In the trenches with your team.”
“He sharpens strategy, and leaves you permanently better.”
— Larry Boubel, Sales Leader @ Real AI
 

Ready to Turn Your Black Box Into a Dashboard?

 

Imagine walking into your next board meeting with a forecast you actually trust.

I’m taking 2 more clients in Q4. One spot is already gone.

This isn’t a sales pitch, it’s a diagnostic.
On the call, I’ll audit your sales process and show you exactly where your system breaks.

If I can fix it, we’ll talk install.
If not, I’ll point you to someone who can.

Either way, you’ll leave with clarity.

BOOK A 15-MIN FIT CALL →
Thinking of waiting until Q1?
Count the deals you’ll lose between now and then.
The cost of waiting is higher than the cost of moving.

 

 

Dustin Gransberry | 3x VP Sales | Fractional VP of Sales

Gransberry Systems
Santa Barbara, CA | [email protected] | (425) 444-3545