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YOUR SALES TEAM IS STUCK IN THE "DEMO-TO-HOPE" TRAP

You don’t need consulting.
You need a system that makes sales as predictable as engineering. 

INSTALL THE ELITE SALES OPERATING SYSTEM™ IN JUST 90 DAYS — AND TURN EVERY FORECAST INTO A FACT
(OR MONTH 3 IS FREE)

See If I Can Install It In Your Company →

YOU DON’T HAVE A PIPELINE PROBLEM. YOU HAVE A
 BLACK BOX.

 

EVERY FAST-GROWING STARTUP HITS THE SAME WALL

You’ve built the product. You’ve found fit. Revenue is climbing.

Then it happens.

The board starts asking for a forecast you can defend.

You hire a VP of Sales, but they can’t connect scaling execution with forecasting accuracy.

You can’t see:

→ Which deals will actually close (and which are wishful thinking)

→ Why procurement is ghosting you (and which stakeholder is silently vetoing)

→ How to get the board off your back (without padding the forecast)

 

Every inaccurate forecast kills valuation. Miss two quarters, and investors cut your multiple in half.

You don’t need another hire. You need the Elite Sales OS™, the framework that unites scaling and forecasting into one predictable growth engine.

That’s what I install.

  

I BUILT THIS SYSTEM BECAUSE I FAILED WITHOUT IT

 

I came up through RevOps. I knew data, systems, dashboards.

Then I became a VP of Sales and realized none of it predicted the truth.

Without an evidence based forecasting system, everyone is guessing and hoping for the best. 

For 16 years across venture-backed SaaS companies, I lied to boards about forecasts I didn’t fully trust.

I lost deals to invisible vetoes.

I watched good reps struggle because they were improvising instead of selling with a predictable process. 

I tried every methodology. None solved the visibility gap between sales activity and forecast accuracy.

So I built what did:

  • OCEAN Qualification Framework™ psychology-first deal scoring that standardizes discovery and gives everyone a common definition of "qualified"

  • MAP Deal Progression™  turns buying from you into a project plan with visible stakeholders and buyer-owned milestones you can inspect

  • TRUST Forecasting™ the evidence-based forecasting system built for early-stage SaaS, that uses buyer proof instead of rep opinions

Together, these form the Elite Sales Operating System™  the system that turns founder-driven hustle into investor-grade predictability.

 

THE ELITE SALES OS™

A 90-day system install that transforms founder-led sales teams into predictable growth machines.

Built from the OCEAN, MAP, and TRUST frameworks, the proven architecture behind three SaaS scale-ups and $100M+ in closed revenue.

In plain language:

I embed inside your company for 90 days, install the operating system, and leave you with a sales engine that scales and forecasts itself.

 

Why I Built It

Over 10 years as a 3Ă— VP Sales for venture-backed SaaS companies taught me a painful truth:
most “opportunities” in the pipeline never close.

Forecasts felt like fiction.
I tried every methodology, but none fixed the black box.

So I built something that did:
OCEAN Qualification + Buyer-Owned Progression (MAP).
I’ve installed it at three SaaS companies.
It worked every time.
That’s why I don’t consult. I install.

FULL-TIME VP SALES
VS.
ELITE SALES OS™

 

FULL-TIME VP SALES

  • $250K+ salary, commissions, equity, & benefits
  • Six-month ramp before results
  • You manage them and hope they deliver
  • If they fail, you start over
  • Total Year 1 cost: $300-600K

ELITE SALES OS™ INSTALL

  • $45K flat cost (three months)
  • System activated in 90 days
  • You own it forever
  • 25% lift in qualified pipeline or closed revenue — or Month 3 free
  • Total install cost: $45K

You don’t need a hire. You need an install.

 

 

THE 90-DAY INSTALL PLAN

 
Phase 1: Diagnose (Weeks 1–2)
  • Audit every forecast opportunity with a health score to expose hidden risks
  • Identify where deals stall and why
  • Deliver a one-page model of your buyer's journey

Phase 2: Deploy (Weeks 3–8)

  • Rebuild CRM stages and dashboards around verifiable buyer actions so you can trust the data in your reports
  • Implement Mutual Action Plans (MAP) on active deals so you can see what needs to happen to close every deal
  • Install TRUST Forecasting™ so every deal is measured by buyer proof, not rep opinion
  • Train managers on deal inspection and forecasting cadences to coach progression, not activity

Phase 3: Optimize (Weeks 9–12)

  • Backtest and tune forecast accuracy

  • Reps learn to self-govern using OCEAN, MAP, and TRUST

  • Leadership runs the business on evidence, not gut feel

(Ongoing optimization optional, ex. use data to design hiring plans, targets, & incentive compensation models)

 
 

 

 

WHO THIS IS FOR

If you’re doing $2M–$15M ARR and still guessing at your forecast, this was built for you.

  • Founder-led or early VP Sales teams with 3–12 sellers
  • Post-product-market fit, pre-predictable growth
  • Past VP Sales hire failed or was too expensive
  • Upcoming board or investor meeting where accuracy matters

Not for pre-revenue teams or those already running a verifiable forecasting system.

THE GUARANTEE

If your team does not achieve at least a 25% improvement in forecast accuracy, qualified pipeline, or closed revenue within 90 days, you do not pay for Month 3.

Simple. Measurable. Risk-free.

THE INVESTMENT

$15,000 per month for three months.
  • Full installation of the Elite Sales Operating System™
     
  • Direct access for deal strategy and decision support
     
  • Proven dashboards, frameworks, and playbooks from venture-backed SaaS installs

 

THE OFFER MATH

That’s $45K to install a system that can raise your valuation by millions.

You’d pay that to a recruiter who might find you the wrong VP.

This actually builds the machine.

If you close one extra deal per month, it pays for itself.

Most clients see 3-5x ROI in the first quarter. And when your forecast is credible, your valuation multiple increases.

Even a 1Ă— lift on $10M ARR is worth $10M.

So the only real question is: do you want to keep guessing, or do you want a system that works?

What Clients Say

 

“Straightforward, results-oriented systems.”
“Dustin has encyclopedic sales knowledge and creates simple, results-driven plans that supercharge the sales function.”
— Chris Riley, VP Sales @ Kodiak Hub
 
“Raises the bar for everyone.”
“He taught me what world-class leadership looks like and pushed me past mediocrity.”
— Shawn Hughes, Head of Sales @ Stride Logistics
 
“Our sales process finally makes sense.”
“He sharpens strategy, and leaves you permanently better.”
— Larry Boubel, Sales Leader @ Real AI

 

 

FINAL CALL

I'm opening two new installs this quarter. One slot's already gone.

Click below to schedule your diagnostic call. 

On the call, I will audit your pipeline, surface the blind spots, and tell you straight if I can fix it.

If yes, we start next week.

If not, I will point you to someone who can.

 

See If I Can Install It In Your Company →

P.S.

Waiting costs more than moving. 

Every missed quarter erodes valuation and credibility.

If you are serious about fixing it fast, and you are ready to act, let's see if you qualify.

 

 

 

YOUR SALES TEAM IS STUCK IN THE
"DEMO-TO-HOPE" TRAP 

You don’t need more demos.
You need a sales system that tells you, in real time, which deals will close and which are dead. 

 

I install that system in 90 days.
Or Month 3 is free.

Schedule Your Diagnostic Call →

YOU DON’T HAVE A PIPELINE PROBLEM.
YOU HAVE A BLACK BOX.

Demos happen.
Proposals go out.
Everyone’s busy.

But you still can’t answer the only question that matters:
What is real, and what is wishful thinking?

→ Which deals will actually close
→ Why procurement keeps ghosting you
→ How to walk into your next board meeting confident instead of guessing

Every week you spend hoping instead of knowing costs you deals, credibility, and control.
The problem is not effort. The problem is visibility.

You don’t need another VP Sales. You need a GROWTH SYSTEM that works.


Hiring another VP will not fix the problem. You need a structure that runs with or without you.

For more than a decade I have built and installed that structure for venture-backed SaaS companies. It turns your black box into a dashboard and your forecast into facts.

THE 90-DAY
REVENUE PREDICTABILITY 
SPRINT

 
In 12 weeks, we install the operating system that replaces guesswork with clarity and control. You’ll see measurable progress in the first two weeks.
 
Phase 1: Diagnose (Weeks 1–2)
  • Audit every forecast opportunity with a health score to expose hidden risks
  • Identify missing economic buyers and deal champions
  • Deliver your Week 2 Pipeline Truth Report, the first forecast you can actually trust

Phase 2: Deploy (Weeks 3–8)

  • Rebuild Salesforce/HubSpot stages to reflect real buyer commitments
  • Implement Mutual Action Plans on active deals
  • Install new pipeline and forecast cadences so managers coach progression, not activity

Phase 3: Optimize (Weeks 9–12)

  • Forecast from verified data, not gut feel
  • Train reps to run their desk like a mini-CEO
  • Transfer ownership: your team runs the system

(Ongoing optimization optional)

FOR THE FOUNDER-CEO WHO ACCIDENTALLY BECAME THE ENTIRE SALES FUNCTION.

You built the product.
You found fit.
Now at $3M – $15M ARR, you’re buried in sales calls and board questions.

Your team is talented but improvising.
You’re exhausted, and the forecast is fiction.

You don’t need another hire.
You need your sales system to run like your product:
predictable, measurable, repeatable.

 

You’re a fit if:
• $3M–$15M ARR, post-product-market fit but pre-predictability
• 3–12 reps, with founder or 1–2 managers running sales
• Your last VP Sales hire failed or is unaffordable
• You have an upcoming board or investor meeting and need a plan you can defend

Not a fit if:
• Pre-revenue
• Already running a predictable, verifiable sales process
• Looking to “explore” instead of install

 

The Guarantee

If your leadership team doesn’t have full visibility and control of your pipeline within 90 days,
Month 3 is free.

I can offer this because every install delivers the same result: clarity, control, and a forecast you can finally trust.
You risk nothing by starting, except staying stuck in the dark.

 

Investment

$15,000 per month · 3-month minimum
  • Hands-on installation and executive access support (up to 2 days/week equivalent)
  • Virtual for most clients · on-site in Santa Barbara · travel covered for other locations
  • Direct access between sessions for decision support and deal reviews
  • Proven playbooks, templates, and dashboards used to install predictable revenue systems at venture-backed SaaS companies

That’s about 60% of a full-time VP Sales, without equity, benefits, or ramp time.

ROI Math: One extra closed deal per month pays for this.
Most clients see 3–5× ROI in the first quarter.

 

What Clients Say

“Straightforward, results-oriented systems.”
“Dustin has encyclopedic sales knowledge and creates simple, results-driven plans that supercharge the sales function.”
— Chris Riley, VP Sales @ Kodiak Hub
 
“Raises the bar for everyone.”
“He taught me what world-class leadership looks like and pushed me past mediocrity.”
— Shawn Hughes, Head of Sales @ Stride Logistics
 
“In the trenches with your team.”
“He sharpens strategy, and leaves you permanently better.”
— Larry Boubel, Sales Leader @ Real AI
 

Ready to Turn Your Black Box Into a Dashboard?

 

Imagine walking into your next board meeting with a forecast you actually trust.

I’m taking 2 more clients in Q4. One spot is already gone.

This isn’t a sales pitch, it’s a diagnostic.
On the call, I’ll audit your sales process and show you exactly where your system breaks.

If I can fix it, we’ll talk install.
If not, I’ll point you to someone who can.

Either way, you’ll leave with clarity.

BOOK A 15-MIN FIT CALL →
Thinking of waiting until Q1?
Count the deals you’ll lose between now and then.
The cost of waiting is higher than the cost of moving.

 

 

Dustin Gransberry | 3x VP Sales | Fractional VP of Sales

Gransberry Systems
Santa Barbara, CA | [email protected] | (425) 444-3545