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Hustle Culture is Toxic
Smart Reps Don't Grind, They Align

B2B Tech Sales, Decoded.

It's time you started earning what you deserve. With the right knowledge, you won't be stuck on the sidelines watching other salespeople out earn you, stressing over a pipeline of stalled deals, and chasing prospects for updates. It's time for a smarter approach. 

B2B Tech Sales is about precision problem solving. Your buyers don't care about your product.
They care about solving business problems, reducing their risk, and delivering ROI.

The formula for winning is simple:

  • Understand what drives your buyers (Sales Psychology)
  • Qualify with clarity (OCEAN)
  • Align your solution with their priorities (The Universal Sales Process)

 You don't need more activity. You need a better system.

Discover the Secrets to Elite Sales Success  

Are you tired of the endless grind?

You've tried working harder, pushing longer hours, and dialing relentlessly, yet you're still stuck in the same place. You've followed all the sales gurus who preach "just make more calls" and "outwork the competition," but deep down, you know there's something missing. You want to be successful, but not at the expense of burning out or feeling like you're constantly chasing your own tail.

What if I told you there's a better way?

A way that aligns your energy, your goals, and your sales process so you can work less and earn more? A way that helps you feel GOOD about selling—not pushy, not coercive, but confident and in control.

Right now, you’re frustrated  –  you know you have the potential to make great money but your self-doubt, and inconsistent results make you worried that you might miss your numbers and get fired. You want to succeed, but you don't have a clear path of what to do.

Picture this: You’re respected, admired, and everyone knows you as the go-to closer in your company. You radiate with confidence. Sales come easy to you, success is effortless, and people look at you and wonder, “What happened?”

You have a clear purpose and a persuasive edge that makes you feel invincible. You’re finally making the money you’ve always dreamed of. You’re at the top of the sales leaderboards, commanding the respect you deserve, and enjoying the lifestyle that comes with it.

FREE GUIDE

Unlock the Secret to Winning Discovery

Stop wasting opportunities and start running enterprise-level discovery calls that uncover real business pain, align key stakeholders, and set you up to win.

The Discovery Handbook for B2B Tech Sales gives you the proven OCEAN qualification framework, a bank of powerful questions, and actionable strategies to lead discovery conversations like a pro. 

I will never spam or sell your info. Ever.

I've been where you are.

Not that long ago, I was struggling in my sales career, battling inconsistent results, self-doubt demons, and the fear of being fired. I watched people who didn't work as hard pass me on the leaderboards, and I couldn't figure out what I was doing wrong. The constant pressure to hit quota kept me up at night, and continually exhausted from trying to prove myself.

Everything changed when I discovered the power of aligning my mindset with a proven sales system. I realized that success in sales isn't about brute force, it was about mastering the psychology behind every interaction, and harnessing energy to create meaningful connections with prospects.

That's when I went from scraping by to setting sales records—
and I want to show you how you can do it too. 

This isn't your typical sales training.

If you're looking for more of the same recycled "hustle harder" advice, you're in the wrong place. I teach a radically different approach that blends sales psychology and energy alignment with proven tactics used by top-performing enterprise technology sales professionals. It's about working smarter, not harder, and creating a career that you actually enjoy. 

Here's what you'll find here:

The Psychology of High-Performance Selling: Learn how to leverage the same principles elite sales reps use to persuade effortlessly and close more deals—without feeling pushy.

Alignment, Not Grind: Discover how to align your energy, your mindset, and your daily actions to create consistent, powerful results. 

Confidence That Commands Respect: Develop unshakable self-confidence so that you walk into every room and every meeting knowing you can win. 

Practical Tools, Real Results: Get the scripts, frameworks, and techniques that turn theory into practice—because you don't need another motivational speech; you need a playbook that gets real results.

See You Inside

HEY FRIEND,

I'm Dustin Gransberry

I am an international sales trainer, 3x SaaS VP of Sales, and the author of Elite Sales Psychology. I am on a mission to help sales professionals build genuine confidence, crush their sales quotas, and create the life they are excited to live. I started selling door-to-door at age 5 and have spent my life dedicated to mastering the art and science of professional selling. I deconstruct selling down to core principles to save you time and help you see success faster. I struggled coming up and I want to make sure you don't have to.

About

Want to take your game to the next level?

Awesome! Start Here:

The Elite Sales Mastery Online Course

You're ready for a smarter way—a proven system that can transform how you sell and take your career to the next level. The Elite Sales Mastery course walks you through the art and science of professional selling, helping you build confidence and competence step-by-step, leaving you feeling ready to take on any challenge. All the answers, zero fluff. 

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Elite Sales Psychology
Book

The book I wish I had when I started. Inside, you will discover how to sell more ethically, with proven B2B sales strategies and deep sales psychology. You’ll learn how to master proven sales techniques, to instantly read people, create rapport and trust, and get your prospects to talk themselves into buying. If you read one book this year, make it this one.

Buy Now

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Testimonials

Exceptional!

"Dustin's exceptional leadership and strategic insight have been instrumental in my professional growth. His one-on-one mentoring and coaching have significantly enhanced my effectiveness as an enterprise sales professional, allowing me to consistently exceed my annual targets. Dustin's guidance has not only boosted my confidence but also provided me with invaluable skills for career advancement. I highly recommend Dustin for his outstanding mentorship and leadership capabilities."

-Mark A.

Boost of Confidence!

"Because of Dustin's coaching and training, I went from not knowing what an objection even was to exceeding my quota every quarter. When I was at my lowest point and doubting whether or not I was cut out for sales Dustin sat me down and gave me the confidence I needed to hit quota for the first time. If you ever have the chance to learn from Dustin, take it without hesitation."

-Justin D.

Success Road Map

"I would not be the sales professional I am today without his coaching, training, mentorship, and unique perspective on the world. He took the time to understand what drove me both professionally & personally and why I wanted to be successful. He helped me to create a road map and the steps needed to achieve my goals and dreams."

-Shawn H.

Recent Blog Articles

You deserve better

I get it. You're hungry for success but stuck in the cycle of inconsistent results. You know you have the potential to be a top producer, but self-doubt, a lack of clear guidance, and the pressure to perform are holding you back. You're tired of watching others climb the leaderboard while you're left wondering what you're doing wrong.

You want more than just hitting quota—you want to build real confidence, master the art of persuasion, and earn the kind of income that changes your life. You dream of becoming the go-to-rep on your team, making big deals, and proving to yourself (and others) that you've got what it takes.

Ready to Break Through?

Start Here